New Leadership
1984 Michael Eisner 회장 겸 CEO로 취임
■ 1986 “Walt Disney Production”에서 “The Walt Disney Company”로 사명 변경
사업부문 축소, Jeffrey Katzenberg, Gary Wilson 등을 영입
■ 회사의 목표 재 설정
● 세계 최고의 엔터테인먼트 기업으로 유지
● 연간 20%의 성장률 달성 및 그 이상을 주주들
1. 머리말
현재 연일 한국영화의 해외 진출 소식이 들린다. 특히, CJ ENTERTAINMENT에서 미국 뉴욕에서 <웨스트 32번가>를 촬영하고 내년 상반기에 한국과 미국에 개봉할 예정이라니 과거와 다른 한국 영화의 위상을 느낄 수 있다. 하지만 이러한 한국의 움직임이 이루어지기 시작한 것은 아직 10년이 되지
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
companies manage the business processes to produce an overall positive impact on society. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public secter. For example, protection of environment, charitable work, volunteer acti
Abstract
JYP Entertainment is a South Korean talent agency named after its founder, Park Jin Young. The company is best known for producing singers Park Ji Yoon, Rain, R&B group g.o.d. and, more recently, girl group Wonder Girls. The studio and headquarters of its US branch We focus on our paper on JYP's marketing strategy particularly in the United States. However, JYP is also in the process o
Korea's leading entertainment company
Operating in a broad spectrum of entertainment fields
Sole distributor of films made by Paramount Pictures and DreamWorks
Many kinds of windows
The second distribution channel of raising additional sales
after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-te
Time Warner Inc
Time Warner 는 세계 최대의 종합 엔터테인먼트 & 미디어 그룹으로 콘텐츠 중심의 전략을 구사 현재, 방송, 출판, 영화 의 주력 3개 사업 분야의 디지털 사업 강화 전략을 추진 중에 있음
디지털 콘텐츠 경쟁력이 향후 콘텐츠 시장의 승자를 가늠할 수 있는 가장 중요한 기준이 될 것임
Time Wa
CS Entertainment is South Korea’s leading entertainment company. For over ten years, CS has been active in music production as well as the recruitment, training, and management of new artists. CS Expertly develops new models for its unique business system, constantly working domestic and international markets.
SUPER SENIOR
Super Senior is all-female quartet. They was organized b
entertainment service company that makes people’s life joyful.
Goal of this study : to bring new over the 30’s customers from other companies, offering better casual games and entertainment sources
3. Theories & literature reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Marketing SWOT
http://www.netmba.com/strategy/swot/
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting